First edition of the regional “Tourism Marketing Days”: ONMT involves the regions in the relaunch
The Moroccan National Tourist Office is heading for the regions. It is pursuing its strategy to initiate the relaunch by launching the regional Tourism Marketing Days (TDM).
Indeed, the first edition took place on Wednesday May 5 and brought together the presidents of the regional tourism councils around Adel El Fakir, CEO of ONMT and his teams. This first edition of the regional “Tourism Marketing Days” was held in Rabat with the objective of working on the redefinition of the regional promotion strategy and the establishment of regional tourism brands. “We are convinced of the need to set up regional strategies for tourism promotion because each region has its specificities that we must refine to make them strong tourism brands that will allow both national and international influence. And which go beyond making the Morocco brand shine as a whole ”, explains Adel El Fakir, general manager of the ONMT.
This involves providing each region as well as the main destinations that make it up with complete “Kit Brand”, ranging from the product marketing platform based on the unique tourist offer and the differentiating attributes for each region to the production of content. as well for digital, social networks, TV, radio, print and web press and urban advertising, through the brand charter. For the ONMT, this initiative consists in putting everything in harmony and in integration with the brand destination country visitmorocco.
The regional “Tourism Marketing Days” were also an opportunity to focus on the commercial and airline strategy to be implemented with prescribers, tour operators and airlines in order to prepare the ground for the recovery plan. Note that the regional TMD follows the TMD Pro held on April 20 in Casablanca. “They mark a new phase in the promotion strategy of the Office, which intends to carry out its strategy simultaneously both nationally and regionally in order to guarantee the success of the recovery plan”, indicates the ONMT.
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