ONMT: 1 million overnight stays to be recovered from online operators
An objective that the ONMT aims to achieve by October
The Moroccan National Tourist Office (ONMT) held its board of directors on Wednesday, June 30, chaired by Nadia Fettah Alaoui, Minister of Tourism, Air Transport, Crafts and Social Economy. During this Council, Adil El Fakir, Director General of the Office, shared his results of a year of action, in particular the section dedicated to the recovery of the sector. The Office has, in fact, adopted an aggressive strategy of reconquest to quickly recover the country’s positions. From the summer of 2021, the recovery will take place via the partnerships established with the major accounts of the ONMT. In terms of air travel, more than 3.5 million arrival seats are made available to travelers for the period from June 15 to September 30.
Outside the Casablanca hub, one in two seats is initiated by the ONMT. In terms of distribution, contractualization with partners makes it possible to reach, for the period from June to October, 106,000 overnight stays for conventional tour operators (TO) and one million overnight stays with online operators, i.e. respectively 25% and 40% of the achievements of 2019. The CEO of ONMT also reviewed the results of the three-year strategy “ACT 2018-2020”. This diagnosis made it possible to identify the main areas for improving the Office’s strategy and operational approach.
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