Tourism: Inmaa deploys and tackles training in Souss-Massa

The initiative targets the entire value chain of the region

This initiative targets the entire tourism value chain of the Souss-Massa region and aims to sustainably strengthen the competitiveness of tourism operators through a transformation of practices.

From May 17 to 22, the city of Agadir hosted a series of training sessions organized as part of the Beta test of the Inmaa Tourism program, a new program in the Souss-Massa region supported by the Ministry of Tourism, the Souss-Regional Council. Massa, the wilaya of Souss-Massa and the Souss-Massa region tourist development company (SDR).

In detail, this initiative targets the entire tourism value chain of the Souss-Massa region and aims to sustainably strengthen the competitiveness of tourism operators through a transformation of practices. The various workshops were held in the presence of professional associations and dealt with each other’s proposals and suggestions concerning the training modules provided in progress.

Indeed, Inmaa Tourism is a mechanism that aims to transform the fabric of tourism actors through the establishment of a mechanism to strengthen tourism excellence with clear expectations in terms of impact on very small businesses (TPE ) and small and medium-sized regional tourism enterprises (SMEs).
The companies benefiting from Inmaa Tourism will benefit from general support in terms of tourist services and specific support according to the constraints of each company (marketing, communication, reception, customers, human resources management, consumer protection).

It should be noted that an amount of MAD 250 million is dedicated to the establishment of this mechanism. This budget envelope is decided following an agreement concluded between the council of the Souss-Massa region and the ministry of tourism, crafts, air transport and social economy.
Under this agreement, approved at the last ordinary session of the month of October of the Council of the Souss-Massa region, the two parties each undertake to pay half of this amount over a period of two years. .
Inmaa Tourism has also set itself the objectives of relaunching tourist activities in Souss-Massa, strengthening the excellence and performance of tourist VSEs and SMEs in the region, improving their competitiveness, accelerating their development, in addition to giving a strong impetus and a new breath in this sector affected by the global health crisis.

As a reminder, the SDR has already launched a call for expressions of interest (MAI) to carry out a study on the implementation of this new mechanism.
Note that Inmaa Tourism is a mechanism that is in line with the spirit of the 2020-2022 contract-program concluded in August 2020 between the Ministry of Tourism, Crafts, Air Transport and Social Economy, the Ministry of the economy, finance and administrative reform, the Ministry of Labor and Professional Integration, the CGEM and the GPBM for a tourism revival in the post-Covid phase, one of the strategic axes of which relates to transverse / structural mechanisms.

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