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Tourism: ONMT invests in an Open Data platform


Six million dirhams is the amount allocated for the establishment of a national Open Data platform for tourism on behalf of the Moroccan National Tourism Office (ONMT).

 

In detail, through this project, ONMT has, through a national Open Data platform.
Indeed, according to the ONMT, “national tourist information is distributed in several local databases. The fact of not being able to bring them together in one and the same receptacle makes us miss the opportunity to base our promotional and commercial strategies, our decisions or our action plans on rational insights ”.
And to continue that “tourist information is existing data that can be collected from institutional or private organizations in charge of tourism which produce it, including:
the Ministry of Tourism, ONMT, the Tourism Observatory, distribution or information platforms, regional / provincial tourism councils in order to use and disseminate them ”.

According to him, the idea of ​​having a sort of national repository for this data should rationalize and pool the efforts made in the sector by the various stakeholders, by sharing information with partners and allowing them to make the best use of them to serve their personal and then collective development.
Directly connected to databases, this national platform should ensure wider and simplified access to public tourist information data, by means of a technology capable of aggregating tourist information from public databases, processing, sorting , standardize and then store a large number of qualified data sets in a constantly updated national database. It will also make it possible to acquire a national anthology making it possible to transcribe all of the tourist data into a standardized vocabulary and format, as well as several services for making detailed use of data meeting personalized needs.

Thus, this digital platform should make it possible to centralize reliable and secure data relating to the tourism industry via a collaborative platform in the cloud, and will allow the entire industry to access open date tables of data. board, rankings, comparisons, reports or even analyzes by region, by destination, by establishment or by activity according to an automated process.
In addition, said platform will offer a media library made up of superior quality tools, free of rights to all tourist operators who wish to use it for the promotion of Moroccan tourism at the national and international level, and will constitute a search engine to access tourist files according to pre-established search criteria and will participate in increasing the number of tourist data sets disseminated in Open Data.

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